Facebook Ads Competitive Analysis using Gemini and Open AI - n8n Workflow

Table of Contents

• Introduction
• How the Automation Works
• Key Components
• Benefits of This Workflow
• Setup Guide
• Troubleshooting
• Conclusion
• Frequently Asked Questions (FAQs)

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Introduction

Understanding your competitors' advertising strategy is key to creating successful campaigns of your own. Manually sifting through the Facebook Ads Library is a time-consuming chore. This advanced n8n workflow automates the process, using powerful AI models like Google's Gemini and OpenAI's GPT to analyze your competitors' ads in unparalleled detail.

This tool goes beyond simple scraping. It extracts ad copy, analyzes visuals, and deconstructs messaging to give you a comprehensive overview of what's working in your market.

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How the Automation Works

1. Input Competitor Page: You provide the workflow with a link to a competitor's Facebook Page or their Ads Library page.
2. Scrape Ad Data: The workflow uses a scraping tool to gather the active ads for that competitor, collecting the ad copy, images, videos, and headlines.
3. AI Visual Analysis (Gemini): The ad visuals (images/videos) are sent to a multimodal AI model like Gemini, which can describe the visual content, identify the style, and even analyze the text within the image.
4. AI Copy Analysis (OpenAI): The ad copy (headline and body text) is sent to a large language model like GPT-4 to analyze the marketing angle, tone of voice, call to action, and emotional triggers.
5. Consolidate Report: The workflow combines the raw data and the AI analyses from both models into a single, structured report in a Google Sheet. Each row represents an ad, with columns for copy, visual description, strategic analysis, etc.

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Key Components

Component	Function
n8n	Manages the entire analysis pipeline from scraping to reporting.
Scraping Tool	(e.g., Apify, ScrapingDog) Gathers ad data from the Facebook Ads Library.
Google Gemini API	Performs the analysis of the ad's visual components.
OpenAI API	Performs the analysis of the ad's text copy.
Google Sheets	Consolidates all data and analysis into a comprehensive report.

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Benefits of This Workflow

• Deep Strategic Insights: Get a level of detail on competitor ads that is impossible to achieve manually.
• Understand Visual Trends: Use AI to see what kinds of images and video styles are being used in your niche.
• Deconstruct Messaging: Automatically analyze the marketing angles and hooks your competitors are using.
• Improve Your Own Ads: Use the insights to brainstorm better ideas and avoid creative fatigue in your own campaigns.

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Setup Guide

1. Import Workflow: Download and import the workflow's JSON file.
2. Configure Credentials: This is an advanced workflow requiring multiple API keys. Add your credentials for your scraping tool, Google (for Gemini), and OpenAI to n8n.
3. Set Up Google Sheet: Create a Google Sheet with columns to hold all the data points you want to track (e.g., Ad Copy, Image URL, Gemini Analysis, OpenAI Analysis).
4. Provide Competitor URL: Input the URL of the competitor's Facebook Ads Library page that you want to analyze.
5. Customize Prompts: Review and customize the AI prompts for both Gemini and OpenAI to ensure they extract the specific insights you care about most.
6. Run and Analyze: Execute the workflow and review the detailed report that is generated in your Google Sheet.

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Troubleshooting

• Scraping Failures: The Facebook Ads Library can be difficult to scrape. Ensure your scraping tool is specifically designed for this task and is kept up-to-date.
• API Errors: With multiple AI services, there are more points of failure. Check the logs for each AI node to see if one is failing. Ensure your API keys are correct and have billing enabled.
• Cost Management: Analyzing visuals and running multiple AI models can be more expensive than text-only workflows. Monitor your API usage closely, especially when analyzing a large number of ads. Consider adding logic to only analyze new ads.

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Conclusion

This Facebook Ads Competitive Analysis workflow offers an incredible advantage to any serious marketer. It automates a highly manual process and enriches it with a layer of AI analysis that provides deep, actionable insights. By understanding the what, how, and why of your competitors' ads, you'll be better equipped to create winning campaigns of your own.

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